Buy-ology

Creator

Ho, Yeuk Ki, Rachel 何若琪

Title

Buy-ology

Alternative Title

Buyology: Hyper-Personalized Shopping Experience

Buy-ology: A future shopping experience with big data 運用大數據的未來購物體驗

Subject

Industrial design -- China -- Hong Kong -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

PolyU Design Degree Show 2020 Tutors' Choice

Format

Photographs

Identifier

ASSD2020BAPDD12P001

ASSD2020BAPDD12P002

ASSD2020BAPDD12P003

ASSD2020BAPDD12P004

ASSD2020BAPDD12P005

ASSD2020BAPDD12P006

ASSD2020BAPDD12P007

ASSD2020BAPDD12P008

Is Part Of

BA (Hons) in Product Design

Award Winning

Description

Current grocery stores and markets are using primitive consumer reward systems like membership cards and bundle purchases. Is there a more complete process for bringing benefits to both consumers and brands? And that leads me to make use of better technology, big data, and hyper-personalization. Buyology is a near-future speculative project inspecting the combination of big data and consumerism. It is about a grocery store scenario and how technology helps our buying decisions. Tackling with choices, prices, and sales, Buyology aims to create new thinking towards purchases and big data.

Collection

PolyU Design Degree Show 2020