F My Life: An advertising campaign for FREITAG redefining the value of "wastes" 重生定義：為「廢物」賦予新定義的廣告提案

Creator

Tang Hoi Ling, Tracy 鄧凱淩

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

PolyU Design Degree Show 2020 Tutors' Choice

Format

Photographs

Identifier

ASSD2020BAADD22P001

ASSD2020BAADD22P002

ASSD2020BAADD22P003

ASSD2020BAADD22P004

ASSD2020BAADD22P005

Is Part Of

BA (Hons) in Advertising Design

Award Winning

Description

“Waste” means useless? “Waste” means valueless?Nowadays, many consumers like to judge by appearance and disregard the value behind the product when making their purchase decision, especially for environmental-friendly product. From their point of view, upcycling product is only “imperfect” and "valueless" merchandise made by “waste”."F My Life” campaign dives into the topic of “waste”, aims at removing the negative label attached to “waste” through the “F-stories” of different young adults. Audience are encouraged to redefine and discover the value of “waste” from another angle, just like FREITAG believes the story behind each upcycled material make their products become one of a kind.

Collection

PolyU Design Degree Show 2020