The Unwanted Project: dedicated to all the things we used to love

Creator

Cheung, King Ting, Adrianna 張景婷

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

Format

Photographs

Identifier

ASSD2020BAADD21P001

ASSD2020BAADD21P002

ASSD2020BAADD21P003

ASSD2020BAADD21P004

Is Part Of

BA (Hons) in Advertising Design

Description

Dose love last forever? This is hard to be assured, but there is one thing that is sure, our love towards our clothes is very short lived. In the modern world, we are all taught to buy way more than we need and dump whatever we don’t need or want anymore. Hong Kong’s wasting issue has always been a heated debate. We love fashion but we also grew out of love fast, we just can’t help it.For that reason, “The unwanted project” is rolled out.“The Unwanted Project”, is dedicated to all the things people used to like and want. It acts as a reminder to people for those things that they do not remember anymore. The project is aiming to trigger audiences’ memories, their old memories. This is also going to be an ongoing project for finding the unwanted pieces, the old fashion trend we all once loved but do not remember them or even hate them now. This is almost like breaking up and ending a relationship which inspires the tagline and the poems in the videos.

Collection

PolyU Design Degree Show 2020