Keep your eyes away from your kids: An advertising campaign to promote Tailer-Made Gap Year Program from EF 湊細路要望少眼

Creator

Li, Nga Ching, Tracie 李雅晴

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

PolyU Design Degree Show 2020 Tutors' Choice

Format

Photographs

Identifier

ASSD2020BAADD20P001

ASSD2020BAADD20P002

ASSD2020BAADD20P003

ASSD2020BAADD20P004

Is Part Of

BA (Hons) in Advertising Design

Award Winning

Description

There is a Chinese idiom, ‘養兒一百歲長憂九十九’, meaning that nursing kids for 100 years, worrying about them for 99 years. It is normal for parents to worry about children, but to arrange everything in order to prevent them from experiencing failure, it is over-protection. In fact, caring less is the best way to make them grow faster and more. Meanwhile, sons and daughters also hope not to be controlled by their parents in adulthood and pause between years of study to explore the world.Gap Year is common to hear but usual to be taken by HK students. However, gap year allows students to break through. The project ‘Keep your eyes away from your kids’ reminds parents that it is time to free their sons and daughters. At the same time, it reminds sons and daughters to explore the world in adulthood. While the imagined client, EF is an educational agency that offers tailor-made gap year program which eliminates the misconception about gap year of doing nothing.

Collection

PolyU Design Degree Show 2020