Shorten the longest distance: An advertising campaign for HKTVmall lite the value of "Relationship' 世界上最遠距離：為父母與子女溝通賦予新的方法和機會

Creator

Mak, Yu Yung, Naomi 麥汝融

Title

Alternative Title

拉近世界上最遠距離

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

PolyU Design Degree Show 2020 Tutors' Choice

Format

Photographs

Identifier

ASSD2020BAADD19P001

ASSD2020BAADD19P002

ASSD2020BAADD19P003

ASSD2020BAADD19P004

Is Part Of

BA (Hons) in Advertising Design

Award Winning

Description

"Have you ever lost your temper to your parents? Especially when you are teaching your parents to use the smartphone, the temper suddenly like a nuclear bomb falling, and “Boom” eventually blowing everything into smoke. Communicating with parents is not a battlefield full of flames. The relationship between children and their parents is like the closest stranger, like a distanced friend, and an enemy in war. The ""Shorten the longest distance"" advertising proposal explores the relationship between parents and children from the online shopping of senior consumers, and uses ""distance"" as the theme to express the gap. It is hoped that the audience can actively change the way they communicate with their parents through HKTVmall Lite."

Collection

PolyU Design Degree Show 2020