Seven Daddy Sins: A campaign for AXA Precious Mom and Child Insurance 父親七宗罪

Creator

Chung, Ka Yan, Fafa 鍾加恩

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

PolyU Design Degree Show 2020 Tutors' Choice

Format

Photographs

Identifier

ASSD2020BAADD18P001

ASSD2020BAADD18P002

ASSD2020BAADD18P003

ASSD2020BAADD18P004

ASSD2020BAADD18P005

ASSD2020BAADD18P006

ASSD2020BAADD18P007

ASSD2020BAADD18P008

Is Part Of

BA (Hons) in Advertising Design

Award Winning

Description

Do you have a father?Father absence is under a certain degree of concern in western countries. However, the issue has vanished in the patriarchal Chinese context. Fathers in Hong Kong love to use "busy" and "not good at communication" as excuses for missing in the growth of their children. They underestimate the role and responsibilities of fathers and caused the children’s physical and mental defects.In “Seven Daddy Sins”, the bad impressions of fathers are exaggeratedly presented. By purchasing AXA Precious Mom and Child Insurance, we hope all daddy-to-be will think more and treat their father identity seriously. People love to defence for mistakes, but you can choose to be honest in front of your child.

Collection

PolyU Design Degree Show 2020