VANS - Flip The Ground: Transform various street walls in Hong Kong into a performance stage

Creator

Chan, Kit Yee, Foxy 陳潔儀

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

PolyU Design Degree Show 2020 Tutors' Choice

Format

Photographs

Identifier

ASSD2020BAADD16P001

ASSD2020BAADD16P002

ASSD2020BAADD16P003

Is Part Of

BA (Hons) in Advertising Design

Award Winning

Description

BackgroundSurviving indie music in Hong Kong is tough. The local policy does not provide support for performance venues. Indie musicians believe live houses or festivals are the only way to gain exposure. Meanwhile, they perceive the lack of opportunity to perform affects their career. Therefore, Vans as an important icon to street culture took this opportunity to connect the brand with independent music street performances.ObjectiveTo help unestablished indie musicians in Hong Kong to expand their fanbase StrategyGet 'startup' indie musicians Who think music is doom in HK To perform more outdoor By telling them stages and audience are anywhere MechanicsIn this campaign, Vans transforms various street walls into the performance stages and invites indie musicians to perform in the public. Indie musicians can scan the wall to check-in, and the walls would link to the online platforms so that audience can connect to the indie musicians’ Spotify and listen to their music.

Collection

PolyU Design Degree Show 2020