Heroes Beer Co - Hardship From the 90s Heroes Beer Co - 九十後的苦

Creator

Lau, Ying Tung, Deanna 劉映彤

Title

Alternative Title

We Don't See These As Suffering 我哋唔覺得呢啲叫捱

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

PolyU Design Degree Show 2020 Tutors' Choice

Format

Photographs

Identifier

ASSD2020BAADD15P001

ASSD2020BAADD15P002

ASSD2020BAADD15P003

ASSD2020BAADD15P004

ASSD2020BAADD15P005

ASSD2020BAADD15P006

ASSD2020BAADD15P007

ASSD2020BAADD15P008

ASSD2020BAADD15P009

ASSD2020BAADD15P010

Is Part Of

BA (Hons) in Advertising Design

Award Winning

Description

Background: In Hong Kong, no matter what the society or the older generation, they believe that the youngsters, the post 90s, who are not hardworking, and cannot overcome hardships.Insight: In fact, new definition of youngster’ hardship is created, as they are suffering in mental, stressful and intangible hardship, no longer in physical and labour. Their hardship experiences are unique and personal, it can only be understandable by the young generation.Strategy: GET: The youngsters, the post 90s, who was suffering from hardshipTO: Understanding that Heroes Beer co will overcome the suffering together with themBy: Telling them those who understand you will understand.Creative idea: The creative idea is based on the suffering that experienced by the post-90s generation. Presenting a statement “The hardship that the post 90s suffered, give strength to become a hero to overcome numerous of difficult situations.” With a tagline: We don’t see these as suffering（我地唔覺得呢啲叫捱）

Collection

PolyU Design Degree Show 2020