Mu Ryu: the way of nil 無流：崇尚虛無的流派也。

Creator

Cheng, Tsz Yin 鄭子彥

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

Format

Photographs

Identifier

ASSD2020BAADD12P001

ASSD2020BAADD12P002

ASSD2020BAADD12P003

ASSD2020BAADD12P004

ASSD2020BAADD12P005

Is Part Of

BA (Hons) in Advertising Design

Description

Close to 800 000 people die by suicide every year; that’s one person every 40 seconds. In Hong Kong, according to a voluntary organisation, in the first 3 month of 2019, 20 teenager aged 15- 24 had already taken their lives. Odd enough, death is still a taboo, that people don’t want to talk about. Especially when death is inevitable. Study has shown that nearly 50% of the suicides cases committed suicide within two months after suggesting suicidal. In other words, even in identifiable cases, we still failed to prevent suicide. The aim of this project is to implant suicide precaution thoughts, by positively experiencing suicidal thoughts. Consider this campaign as a vaccine or a fire drill of mind, the key of suicide prevention is to experience it beforehand, then gain the upper hand.

Collection

PolyU Design Degree Show 2020