The Welcome Home Project 歡迎回家計劃

Creator

Lai, Chun Hei, Alex 黎鎮熙

Title

Alternative Title

無家逐流，有愛成家

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-17

Relation

PolyU Design Degree Show 2020: Profile Cards

Format

Photographs

Identifier

ASSD2020BAADD11P001

ASSD2020BAADD11P002

ASSD2020BAADD11P003

ASSD2020BAADD11P004

Is Part Of

BA (Hons) in Advertising Design

Description

The phenomenon of homelessness has always been existing for years in Hong Kong, the general public tends to blame on them, e.g. homeless people are lazy, not being hardworking, so they would stay on the street. However, these accusations simplify the reasons. The macroeconomic situation usually the culprit that forces underprivileged people to move to street living. The philosophy of this project is hoped to get primary and secondary schools to hire homeless people as a janitor by building their positive image, which could give them a job and a place to live, also a second chance to live their second life.

Collection

PolyU Design Degree Show 2020