MagniFood

Creator

Lo, Ka Wan, Kassie -- Lam, Hoi Ying, Rachel

Title

MagniFood

Subject

Interactive multimedia -- Design -- Exhibitions

College graduates

Date Created

2017-07-10

Relation

PolyU Design - Projects gallery

Format

Photographs

Identifier

ASSD2017BAIMD06P001

ASSD2017BAIMD06P002

ASSD2017BAIMD06P003

Is Part Of

BA (Hons) in Interactive Media

Description

About
MagniFood is aiming at promoting food value in a more understandable way, letting users to make a more appropriate and reasonable choice of purchase. Food scoring system integrated the affection of food production process, and categorise them into four aspects, which are environmental, economical, ethical and nutrition.

When shopping in supermarket, aspects of food value and an average score is shown on MagniRack. Users could use it as a guideline or customize their rating of ratio in the app, MagniFood. Information and shopping suggestions will be provided according to users preference and behavior. MagniFood could provide a personalized shopping experience and help users become smart consumer.

簡介
MagniFood 致力於宣揚食品價值的重要性，改變以低價格作為招徠的營商風氣，讓消費者能在購物時作出更合適自己的選擇。MagniFood 的食品價值評分系統綜合了食品生產過程中所帶來的影響，並將其歸類為環境、經濟、道德及營養四項準則。

在超級市場內，每項產品的食品價值評分會顯示在電子貨架上，用戶可以此作為參考。而手機應用程式會因應各個用戶的喜好和購物習慣，提供相應的建議和資訊，讓用戶能有更客制化的購物體驗。

Project objectives
With a personalized, reflective and informative shopping experience, MagniFood could help people make a responsible choice, and build up their personal food value.

Collection

PolyU Design Annual Show 2017: _FINAL FINAL.PDF = 理大設計年展 2017