#We are not an object 我．並不是一件物件

Creator

Mok, Sze Kwan 莫詩君

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2020-09-18

Relation

PolyU Design Degree Show 2020: Profile Cards

PolyU Design Degree Show 2020 Tutors' Choice

Format

Photographs

Identifier

ASSD2020BAADD13P001

ASSD2020BAADD13P002

ASSD2020BAADD13P003

ASSD2020BAADD13P004

ASSD2020BAADD13P005

Is Part Of

BA (Hons) in Advertising Design

Award Winning

Description

These days, it is common to see women at the public toilet or transport are secretly filmed or even be sexually harassed or tracked, but most of the girls choose not to report and remain silence. It is a common phenomenon which is not just happens to one girl. When they give up their right to speak out, they are perceiving themselves an physical object, like an orange, a chair, and a computer. That call self-objectification. This study aims at designing a set of advertisement campaigns, targeting 16-30 years old women who concern about sexual harassment issues. By creating resonance with Dove, courageous woman are empower to speak out and not to perceive themselves as an physical object without the right to voice out when suffering from sexual harassment.

Collection

PolyU Design Degree Show 2020