Humane Slaughter: Beyond Meat

Creator

Lam, Suet Ying, Isadora 林雪盈

Title

Alternative Title

Animal Welfare: Beyond Meat

Subject

Digital media -- Design -- Exhibitions

College graduates

Date Created

2019-06-24

Relation

PolyU Design - Projects gallery

Format

Photographs

Identifier

ASSD2019HDMDD02P001

ASSD2019HDMDD02P002

Is Part Of

HD in Multimedia Design and Technology

Description

Animal Welfare: Beyond Meat

Animal welfare is one of the important social issues which people should give more consideration on. It is about the well-being and suffering of animals. Getting food by killing animals is an inertia, instead of a necessity. Unfortunately, the attention towards the tragic fate of animal inflicted by humans is poor in Hong Kong. Although the awareness toward humane slaughter have been raised in recent years, it is still far from enough. That people do not need to kill a pig to get pork implies that humane slaughter is only packaging the act with a moral high ground exterior.

To promote the importance of animal welfare, a campaign of Beyond Meat is created, being an alternative solution for meat lovers. Beyond Meat is a company which spread the growing awareness on plant-based meat and puts emphasis on animal welfare. There are two series of posters. The first series is to show the problem of killing animals, with discussion on equality, desire and cruelty. For the second series, it aims to tell people that meat does not have to come from animals when there is plant-based meat, influencing people to choose Beyond Meat. "Go Beyond" is the slogan of Beyond Meat, where making a choice against usual is an act of going beyond themselves through making better choices.

Project objectives

Alternative solution to the problem of slaughter

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外