MOViEMOViE - Sometimes all you need is a high cry 有時候，你只需要來一個High Cry

Creator

Ho, In Wing, Nora 何妍穎

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2019-06-25

Relation

PolyU Design - Projects gallery

Format

Photographs

Identifier

ASSD2019BAADD20P001

ASSD2019BAADD20P002

ASSD2019BAADD20P003

Is Part Of

BA (Hons) in Advertising Design

Description

MOViEMOViE - Sometimes all you need is a high cry

Sometimes all you need is a High Cry. 有時候，你只需要來一個High Cry。

My advertising campaign is aimed to educate young males to recognise their ‘stored up’ emotions and tears, as well as some constructive ways for them to release tears when they really feel like crying. Hopefully, young men can be more aware of their own tears and cry consciously (自主哭泣), meaning that they have to

(a) acknowledge / admit they will cry,
(b) allow themselves to cry / accept their own tears, and
(c) understand their own needs of shedding tears.

Tutor: KC Tsang

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外