Ani-Com & Games Hong Kong - The age without struggles
沒有茫路的美好年代

Creator

Wong, Yeuk Ling, Billy 黃若靈

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2019-06-25

Relation

PolyU Design - Projects gallery

Format

Photographs

Identifier

ASSD2019BAADD12P001

ASSD2019BAADD12P002

Is Part Of

BA (Hons) in Advertising Design

Description

Ani-Com & Games Hong Kong - The age without struggles

90’s, a generation who was born with the atmosphere of the vigorous Japanese ACG trend, filled with their childhood and youth period. However, since the ACG culture has changed a lot rapidly in Hong Kong through these years, the face of ACG has become different from the face in their memories.

There are many 90’s people claiming and complaining about these changes ruined the beautiful and meaningful impression of ACG in their mind, like these new faces are already not the same face they knew for many years, which is tragic and sad. Until now, there are still many discussions on the Internet about supporting the 90’s edition of ACG culture and art, which we could somehow conclude that these 90’s audiences, as well as the major part of ACGHK visitors, are still loving the ACG culture, but with localised adjustments.

ACGHK, a fair with localised memories and signature, needs to repackage the market position. By using the elements of ACG from
the 90’s, to bring up the resonance and the sense of belonging.

還記得那個曾經的他嗎？
那個⼀起走過童年年，承載著感動和回憶的他。
可惜，現在眼前的這個人，看起來卻如此陌生。
名字改變了，髮型改變了，連語氣都改變了。
⽽⾝邊的⼈卻都默然接受這變遷。
你明⽩，為了時代，改變是在所難免的。
只是，看著眼前的他，你找不到當初的感動。
你不是不喜歡了，你只是想念當初的他。

九十後，⽣於兩個時代的夾縫。
沒有老⼀輩的鄰居文化，也沒有新一輩的社交網絡。
我們的童年，⼤多都奉獻於動漫和電玩。
那是動漫和電玩的⿈金時代，
漫畫店隨處可⾒，動畫裡的⾓色都說粵語，
家⽤遊戲機還剛剛面世。
隨著時代和市場的改變，
⼈人們的追求不同了，選擇多了，
這些動漫和電玩也變了模樣，
名子變了，畫風不同了，連故事模式都轉了風格。

時代巨輪越轉越快，
我們接受了，可是沒有忘記。
因為只有那個名字，那句對白，
才能接觸到那份屬於九⼗後回憶裡的感動，
令我們會心微笑。

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外

Ani-Com & Games Hong Kong - The age without struggles 沒有茫路的美好年代

Ani-Com & Games Hong Kong - The age without struggles
沒有茫路的美好年代