Feel not just for yourself 唔止得你有感覺

Creator

Tse, Hei Lam, Charlotte 謝晞琳

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2019-06-25

Relation

PolyU Design - Projects gallery

Format

Photographs

Identifier

ASSD2019BAADD08P001

ASSD2019BAADD08P002

Is Part Of

BA (Hons) in Advertising Design

Description

Feel not just for yourself

Soft toys are our childhood companions. But when their owners grow up, their love for soft toys faded and they decide to throw away their preloved toys. Most abandoned soft toys can no longer be accepted by others. In fact preloved soft toys can also be another owner's new favourite toy. By introducing second hand soft toy "spokesdoll" Teddy Blue, teach young adults to listen to soft toys' stories and learn how to cherish them. Promoting second hand soft toys ownership, awaken the guiltiness of soft toy abandoners and reminds them that there is an more inhumane, loving way to handle preloved soft toys.

毛公仔是我們小時候的摯友。但當主人漸漸長大，毛公仔亦漸漸失寵，街上往往出現被丟棄的新淨公仔。身為別人的舊愛，無人願意接納它們。其實不只人類有感覺，毛公仔都有感覺。即使是某人的舊愛，二手公仔亦可成為另一主人的好友。通過二手公仔代言熊藍藍，令人更懂得了解每隻公仔背後的故事及珍惜它們。二手公仔領養，喚醒拋棄公仔的主人的内疚感，並提醒他們對失去感情的公仔也可以有更人道，更有愛的處理方法。

Tutor: KC Tsang

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外