Mom, Stay Alert! 醒你呀媽！

Creator

Leung, Chi Wai, Kennyone 梁梓維

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2019-06-24

Relation

PolyU Design - Projects gallery

PolyU Design Annual Show 2019 Tutor’s Choice

Format

Photographs

Identifier

ASSD2019BAADD03P001

ASSD2019BAADD03P002

ASSD2019BAADD03P003

ASSD2019BAADD03P004

Is Part Of

BA (Hons) in Advertising Design

Award Winning

Description

醒你呀媽！ Mom, Stay Alert!

創作題材：內容農場 | 廣告客户：日本命力強腦素

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「十億人都震驚了！黑蒜竟可防癌！」這類慫恿的網絡文章來自「內容農場」網站，內容半真半假，充斥在不同的社交媒體，吸引大量讀者點擊。據研究顯示，讀者群以中年婦女為主，她們多瀏覽食療養生的文章，甚至在家庭群組中分享文章，部份人更會跟著文章依樣畫葫蘆。不過，子女們大多對此嗤之以鼻，認為媽媽糊塗，並不了解網絡世界。即使媽媽只是出於好意，關心家人健康，可惜子女不一定諒解。

本作品借廣告客户「日本命力強腦素」中的補腦功能，發展成創作意念「醒你呀媽」：讓子女提醒媽媽小心網絡世界的陷阱，特別是「內容農場」文章。此外，媽媽能以產品補充日常流失的大腦能量，於瞬息萬變的網上世界中保持精明。同時地，子女亦能藉此作為善意的送禮之舉，緩和雙方的日常磨擦。

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Issue: Content farm | Advertiser: Meiriki JP - Platinum DHA 70

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Content farm articles are commonly found among social media in Hong Kong. However, those exaggerated content farm contents are mixed with factual and fabricated information without persuasive source, as to gain advertising revenue from the click rate by readers. According to the research, most of the readers are middle-aged women, they would like to browse and even share those content farm articles about health and social issues to their families. But their sons and daughters may get annoyed by that. Even though moms are meant to do it out of good intentions, but sons and daughters may not understand.

The product “Platinum DHA 70” produced by the advertiser Meiriki JP, is a dietary supplement for brain health which helps people to be smart. Based on the product feature, the project “Mom, stay alert!” allows sons and daughters to remind their middle-aged moms about the potential online scams happened on the Internet, including content farm articles. Most importantly, they are encouraged to think carefully before they believe in any online rumor. The advertiser also helps the middle-aged women to recharge the energy for the brain and stay alert on the Internet. Meanwhile, sons and daughters may turn the product as a good gesture to improve the relationships.

Collection

PolyU Design Annual Show 2019: beyond the surface = 二〇一九理大設計年展: 表裡以外