You are my gravity 你是我的引力

Creator

Cheung, Wing Lam, Venus

Title

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2018-07-10

Relation

PolyU Design - Projects gallery

Format

Photographs

Identifier

ASSD2018BAADD24P001

ASSD2018BAADD24P002

Is Part Of

BA (Hons) in Advertising Design

Description

The advertiser of this campaign is the yuen po street bird garden. The problem that they are facing is less and less millennial choosing bird as pet. And my project is to change the misperception of keeping a bird is oldfashioned by highlighting the interaction between human and birds. The idea of my project is “Human are the gravity of birds.” Birds are creatures that live without gravity. However, some of them tends enjoy being around human. The relationship between human and birds will be demonstrated by the concept of gravity in this idea.

人是雀鳥的引力雀鳥是一種反引力的生物但偏偏他們其中一些會選擇留下來留在人的身邊這個構思就是希望透過引力帶出雀鳥和人的關係

Supervising Tutor: Manto Yiu

Collection

PolyU Design Annual Show 2018: from the den = 理大設計年展 2018: 滿師