Adultology 男子成人學

Creator

Lam, Cheuk Hin, Peter

Title

Adultology 男子成人學

Subject

Advertising -- Design -- Exhibitions

College graduates

Date Created

2018-07-04

Relation

PolyU Design - Projects gallery

Format

Photographs

Identifier

ASSD2018BAADD02P001

ASSD2018BAADD02P002

Is Part Of

BA (Hons) in Advertising Design

Description

"The topic of project is male masturbation. Male masturbation is a behaviour that we may do, we may discuss as a joke, we may hate. However, as a male, we never learn about it properly. I see masturbation as a starting point, from a boy to a man, which plays an important role in male sexual health.

Adultology is a creative campaign for TengaHK, a Japanese masturbation product brand. This campaign is not selling the masturbation cup, but the value of masturbation to Hong Kong male teenagers. The core belief of Adultology is that ""Being a man and masturbation is the same, both of them require learn and practice"".

Supervising Tutor: KC Tsang

Collection

PolyU Design Annual Show 2018: from the den = 理大設計年展 2018: 滿師