A World Made Happier by Pizza

Creator

Advertising Design: Lai, Tsz Ting -- Lam, Cheuk Hin -- Liu, Chak Hin, Jamien -- Lok, Ching Lam -- Lui, Tung Hei

Communication Design: Chung, Tsz Yan -- Lam, Ching Yan, Eunice -- Ng, Hui Lin -- Tse, Hoi Ting

Environment and Interior Design: Chan, Lok Chi -- Kwong, Sai Kit, Adrian -- Li, Siying -- Tse, Man Yau

Product Design: Chan, Kit Ying, Zoe -- Ho, Dao Long -- Lee, Hoi Ting -- Mou, Wun Man

Title

Collaborator

Pizza Express Hong Kong

Subject

Advertising -- Design -- Exhibitions

Industrial design -- China -- Hong Kong -- Exhibitions

Interior decoration -- Design -- Exhibitions

Visual Communication -- Design -- Exhibitions

College graduates

Date Created

2018-07-05

Relation

PolyU Design - Cooperative Projects

Format

Photographs

Identifier

ASSD2018W01P001

ASSD2018W01P002

Is Part Of

BA (Hons) Scheme in Design

Work-Integrated Education (WIE) - Cooperative Project

Description

A world made happier by pizza

Since its launch in Hong Kong in 2001, Pizza Express Hong Kong has been on a mission to deliver innovation in cuisine excellence with first-class social and environmental responsibility. Today’s throwaway society over-uses packaging, which damages the environment, and consumers expect everything on demand.

As a responsible corporate citizen, Pizza Express challenged students in this nine-week Cooperative Project to use excellence in design innovation to reduce its impact on the environment and to educate customers. This multidisciplinary project involved 17 students from Advertising Design, Communication Design, Environment & Interior Design, and Product Design.

Two teams of students examined existing packaging and disposable materials and then created new food packaging designs, focusing on the takeaway pizza box and takeaway utensils.

Team DoughCan researched takeaway habits and dining experiences and suggested two design campaigns. “From Nothing to Living” aims to create “life” out of waste by transforming used pizza boxes into planters or seed pads and by introducing a new environmental experience inside the Pizza Express restaurant with recycling stations and planting workshops. The “Most Valuable Pizza” campaign turns used pizza boxes into creative furniture, adding value to the takeaway box besides the pizza itself; the campaign also includes a cardboard restaurant that consists of a playful fit-out using cardboard tubes. Additional designs include a spiral-lock pizza box, an educational kids’ menu and social platform strategies for environmental days.

Team Margherita looked into current environmental issues in Hong Kong such as landfills and paper recycling. Students developed the design concept of a Pizza Festival, aiming to provide fresh pizza throughout Hong Kong while raising environmental awareness by promoting reusable utensils. The team also created a campaign and long-term system, 4R Cycle (Reduce, Recycle, Reuse and Reward), which was based on the core value of Pizza Express’ green code. Team Margherita seeks to promote the message, “Our landfills don’t need extra toppings”.

Collection

PolyU Design Annual Show 2018: from the den = 理大設計年展 2018: 滿師